Hi Sue, Sol y Sal Homes here, estate agents on the Costa Blanca. We were passed your A Place in the Sun enquiries around Villamartin, I'm the AI assistant for the team. When are you next over? Just say if you'd rather I didn't message.
Hello! We're flying out on the 14th of October, staying in Torrevieja until the 21st. Do you have floor plans for the 2-bed townhouse around £199k?
That one's another agency's advert I'm afraid, so I can't send plans for it. It was showing €229,000, roughly £197k.
I'll let Dan know about your 14th to 21st October trip, he'll put a few similar ones together. Is this for holidays or a full move?
One Saturday in the office.
An illustrative day. Portal enquiries land as emails. The office shuts at two. Four of the five arrive after that, three of them after 20:00. On Monday someone rings round. By then, someone else may have.
2-bed townhouse, VillamartinWhatsApp sent in seconds. Sue answers.
Bungalow, Ciudad QuesadaWhatsApp sent in seconds
Without usFour emails wait until Monday. The buyer has had the weekend to enquire somewhere else.
With usAll five get a WhatsApp in your name within seconds, and the ones who answer are qualified by Monday.
61%
61% of 2,071 portal leads were never contacted at all.
That was one agency's sample.
925 of those leads said they wanted to buy within 0 to 3 months. The median listing they enquired about was £152k. And buyers still reply to a casual “still looking?” 18 to 35 days later. Cold is not dead.
The buyer did not change their mind. Nobody answered. The reply lag is the lever.
How it works
Re‑engage.
The portal email lands and a WhatsApp goes out in seconds, in your agency's name. It says it is the AI assistant, then asks one question.
Hi Sue, Sol y Sal Homes here. The 3-bed villa in Villamartin you asked about on A Place in the Sun is still up on the site, I'm the AI assistant checking it hasn't gone. When are you next over?
Answer.
The usual questions, from what you have told it. Prices come in euros with the pounds alongside. If it was not given the answer, it says so and notes it for your team.
That one's another agency's advert I'm afraid, so I can't send plans for it. It was showing €229,000, roughly £197k.
When a buyer asks about a listing that isn't yours.
Qualify.
One question a turn, in the order a good negotiator would ask them. Never a verdict on anyone's money.
When are you next over?
Budget
Holiday home or a move
Cash or mortgage
Who's coming
Hand off.
Your named person gets the lead on WhatsApp, already noted, with a suggested first move and the whole transcript. From there it is theirs.
Hand-off to DanHeat: hot
Reason
Dated trip, 14 to 21 Oct
Trip
14 to 21 Oct, staying Torrevieja
Budget
£200k max, firm
First move
Message with 3 or 4 similar townhouses, offer viewings in the trip week
Purpose
Holiday now, retire later
A Saturday night enquiry, start to finish.
Product output from a simulation, names changed. What the buyer saw, and the sheet the agency got when it was done.
SS
Sol y Sal HomesBusiness account
Saturday
Hi Sue, Sol y Sal Homes here, estate agents on the Costa Blanca. We were passed your A Place in the Sun enquiries around Villamartin, I'm the AI assistant for the team. When are you next over? Just say if you'd rather I didn't message.
Hello! WhatsApp is easiest for us. We're flying out on the 14th of October and staying in Torrevieja until the 21st. We're after a 2-bed townhouse, there's one listed around £199k that caught my eye. Do you have floor plans?
That one's another agency's advert I'm afraid, so I can't send plans for it. It was showing €229,000, roughly £197k.
I'll let Dan know about your 14th to 21st October trip, he'll put a few similar ones together. Is this for holidays or a full move?
Holidays for now, maybe permanent when we retire. Cash, we sold in the UK last month.
Lovely, that keeps it simple. Anything that's a must, pool, parking, walk to a supermarket?
Communal pool is fine, parking yes, and walkable to a couple of bars. No high-rise.
Noted for Dan. Would you rather he messages here or rings?
Two bubbles a turn at most. One question, always last. No menu, no footer, no recap.
Hand-off to Dan
Heat: hot
Reason
Dated trip, 14 to 21 Oct
Enquired about
2-bed townhouse, Villamartin, €229,000 (another agency's listing, now off the portal)
Trip
14 to 21 Oct, staying Torrevieja
Budget
£200k max, firm
Purpose
Holiday now, retire later
Finance
Cash
Full sheet
Must-haves
Communal pool, parking, walk to bars, no high-rise
Didn't get
Exact areas beyond Villamartin
Couldn't answer
Floor plans (third-party listing)
First move
Message on WhatsApp with 3 or 4 similar townhouses, offer viewings in the trip week
Full transcript follows.
Dan opens WhatsApp on Monday and knows who Sue is, when she lands, what she can spend and what to send her first.